How to Find the Right Balance in Personalization

Finding the sweet spot between connection and intrusion.

Jan 15 • Jon Uland

Why User Stories Matter in MarTech Solutions

A little bit of product design goes a long way in MarTech.

Jan 15 • Jon Uland

Same Thing, Different Name: A Marketer’s Translation Guide to Platform Nomenclature

From Iterable to Braze, Klaviyo to Customer.io, and more — we've got you covered.

Jan 15 • Jon Uland

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Is Your Email Authentication Ready for 2026?

A Guide to DMARC Policy Updates

Jan 15 • Jon Uland

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October 2025

Gmail Updates: Why HTML Emails Matter More Than Ever

At Modular, we’ve consistently recommended moving away from image-based emails in favor of HTML-first designs.

Oct 7, 2025 • Jon Uland

December 2024

The AI Tools of the Top Marketing Platforms – Explained

Explore the impact of AI on CRM and lifecycle marketing in this comprehensive guide.

Dec 10, 2024 • Jon Uland

October 2024

Your Beautiful Image-based Emails Are About to Become AI Casualties

As AI-generated email previews (like Apple Intelligence) become more common, marketers need to adapt their strategies to ensure their emails still make…

Oct 2, 2024 • Jon Uland

February 2024

How to Set Up Google Postmaster Tools

A Step-by-Step Guide for CRM and Email Marketing Professionals

Feb 2, 2024 • Jon Uland

January 2024

How to Set Up a DMARC Record for Your Email Domain

Comply with Google & Yahoo's 2024 Email Deliverability Requirements

Jan 15, 2024 • Jon Uland

October 2023

Why We’re Transitioning to HTML-first Email Development

For the last several years, I have been a steady champion of drag-and-drop email builders.

Oct 24, 2023 • Jon Uland

Email Design Tips and Best Practices

Email design is a specialized discipline, one that not every digital designer has experience with.

Oct 18, 2023 • Jon Uland

August 2023

Bad naming conventions wreak havoc on lifecycle programs. Here’s what to do.

Imagine a landscape where every team member, from seasoned executives to developers to new marketing hires, effortlessly navigates your CRM or marketing…

Aug 18, 2023 • Jon Uland